Digital Marketing Defined

Digital Marketing Definition. Online advertising payment model in which payment is based solely on qualifying sales. Information. In a pay per sale agreement, the advertiser only pays for sales generated by the destination site based on an agreed upon commission rate. Paying per sale is often seen as the payment model most favorable to advertisers and least favorable to publishers. … Read More

The perfectly optimized local SEO landing page

The perfect local SEO landing page is also a finely tuned inbound marketing and lead generation page. Google loves it, and most importantly, it achieves what your customer is looking for. To better illustrate this, the following Infographic that shows how you can implement all of these key SEO and landing page elements onto a awesome landing page:  

Digital Marketing Tools

What is Digital Marketing? Inbound marketing refers to marketing activities that bring in potential customers, rather than outbound marketing, which relies on marketers having to go out to get prospects’ attention. In both inbound and outbound marketing, each potential customer, whether it’s a person or a company, is considered a “lead”. Leads can be individuals who interact with the content … Read More

SEO Statistics That Will Surprise You

Orlando Local SEO David Daniels

Search Engine Optimization is a digital marketing strategy that has often confused many business owners as it is not as “tangible” as other forms of marketing. When you create a TV commercial, there is something you can look at and see. When you run an SEO campaign, often times, there is not much to “see”. Even though SEO isn’t as … Read More

Local SEO Orlando – Guide

I’m sure you already know it… Prospective customers are looking for your business online. 90% of them simply use a search engine to find your phone number, address or download a pricelist. And it’s really up to you whether they’ll succeed or not. Positioning a business to appear in local search results is called Local SEO. And in this guide … Read More

David Daniels

Meet Our Team David Daniels, Chief Brand Officer David Daniels lives in Orlando, Florida. David is an accomplished brand strategy professional with more than 25 years of success across technology solutions. Leveraging extensive experience in digital marketing and change management marketing strategies, David Daniels is a valuable asset for an organization undergoing a dramatic transformation that requires new branding efforts … Read More

John Ailya

Meet Our Team My name is John Ailya and I’m a Chief Marketing Officer and digital marketing strategist helping businesses grow revenue online. My 25 years of experience in developing and executing performance-based digital marketing strategies helped many small and medium-sized companies improve their organic traffic, Conversion Rate Optimization, drive more leads and improve their ROI on marketing investments. I … Read More

Charlie Haws

Meet Our Team Charlie Haws, SEO Expert Charlie is an accomplished SEO professional with more than 18 years of success across technology solutions. Leveraging extensive experience in digital marketing and change management marketing strategies, Charlie Haws is a valuable asset for an organization undergoing a dramatic transformation that requires new branding efforts and business development efforts. His broad areas of … Read More