Search Engine Optimization is a digital marketing strategy that has often confused many business owners as it is not as “tangible” as other forms of marketing. When you create a TV commercial, there is something you can look at and see. When you run an SEO campaign, often times, there is not much to “see”. Even though SEO isn’t as romantic as a traditional marketing, it can provide an incredible ROI. Take a look at some of Dave Daniels favorite SEO statistics below.

Orlando Local SEO – Dave Daniels

An eye-tracking study has confirmed that nearly 75% of individuals ignore paid search ads in favor of organic results. source

Almost 90% of B2C marketers utilize content marketing and SEO as a means for growing their brand, traffic, and conversions. source

The most popular internet activity is accessing a search engine. source

Companies that blog have about 97% more inbound links. These inbound links help increase referral traffic and boost the sites ranking in the search engine results. source

SEO is the top driver of high quality traffic (beating social media by 300%). source

Nearly all online experiences begin with a search engine. source

Focus on ranking well in Google, it is 68.75% of the search engine “pie”. source

The first position in Google receives 33% of the clicks. source

Leads from SEO are shown to have over a 14% close rate, while outbound leads have under a 2% close rate. source

Orlando Local SEO – Dave Daniels

Incredibly, 75% of individuals using a search engine never go to the second page. source

The search engine industry is worth more than 16 Billion dollars (estimated). source

61% of global internet users are currently researching products online. source

If a post is more than 1,500 words, it receives (on average) 68.1% more tweets and 22.6% more Facebook likes than a post that is less than 1,500 words. source

50% of searches on mobile devices are done to find local results (61% of those searches result in a purchase). source

The average content length for a site that ranks in the top ten results for a keyword in the search engines has more than 2,000 words. source